Privacy Policy

Privacy Policy

At African Sensations, the trading name of African Sensations (pty) Ltd, we create lovingly hand-crafted tours and packages in Southern Africa. The personal data you share with us is an important part of this. We want you to feel confident that your personal data is safe and secure in our hands, and to understand how we use it to offer you a better experience.


  1. What this Privacy Notice covers

The data controller is African Sensations trading as African Sensations (pty) Ltd (referred to in this Notice as “we” or “us”). Your privacy is very important to us. We are committed to doing the right thing in terms of collecting, using and protecting your personal data. This Privacy Notice explains:

The types of personal data we collect and why we collect it. When and how we may share personal data within African Sensations and with other organisations. The choices you have, including how to access and update your personal data.


  1. Personal data we collect

When you register for any of our services, you may provide us with:

  • Your personal details, including your address, email address, phone number and job title

When you browse our website, we may collect:

  • Your travel preferences
  • Information about your browsing behaviour on our website.
  • Information about the way you access our digital site, including operating system, IP address, online identifiers and browser details.
  • Social preferences, activities and interests.

When you book our tours, we may collect:

  • Passenger information, passport details, other ID document details.
  • Insurance details.
  • Relevant medical data and any special, dietary, religious or disability requests.
  • Information about your tour purchase, including how you paid for it and credit or other payment information.

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our services, we may collect:


  • Personal data you provide when you connect with us, including by email, post and phone or through social media, such as your name, username and contact details
  • Details of emails and other digital communications we send to you that you open, including any links in them that you click on.
  • Your feedback and contributions to customer surveys and questionnaires.







  1. Other sources of personal data:

We may use personal data from other third party sources, such as tourist boards and membership organisations. If you log-in using your social network credentials to connect to our platforms and online services e.g. Facebook, Instagram and Twitter, you will agree to share your user details with us. For example, your name, email address, date of birth, location and any other information you choose to share with us.

We may use CCTV images, IP address and browser details collected in or in the immediate vicinity of our offices.


Personal data you provide about other individuals:

We use personal data about other individuals provided by you, such as those people on your booking.

By providing other people’s personal data, you must be sure that they agree to this and you are allowed to provide it. You should also ensure that, where appropriate, they understand how their personal data may be used by us.


  1. Using your personal data

We use your personal data in a variety of ways, as explained below to provide the products and services that you request.

We need to process your personal data so that we can manage your booking, provide you with the products and services you want to buy and help you with any orders and refunds you may ask for.


To manage and improve our products, services and day-to-day operations


We use personal data to manage and improve our products, websites, customer loyalty and other services. We monitor how our services are used to help protect your personal data, detect and prevent fraud, other crimes and the misuse of services. This helps us to make sure that you can safely use our services. We may use personal data to respond to and to manage security operations, accidents or other similar incidents, including medical and insurance purposes. We use personal data to carry out market research and internal research and development, and to develop and improve our product range, services, shops, IT systems, security, know-how and the way we communicate with you. We use CCTV images within our offices for the prevention, detection and prosecution of criminal offences. We may also rely on the images to establish, exercise or defend our legal rights.


  1. To personalise your experience

We want to ensure that marketing communications relating to our products and services and those of our suppliers, touring partners and African Sensations are relevant to you and your interests. To do this, we may use your personal data to better understand you and your interests so that we can try to tailor products, services and information to you. This allows for our communications to be effective and relevant to you.

We may also measure your responses to marketing communications relating to products and services we offer, which enables us to offer you products and services that better meet your needs as a customer. If you do not want to receive a personalised service from us, you can change your preference online, over the phone or by writing (e.g. email) to us at any time. We will update our records as soon as we can.


To make contact and interact with you

We want to serve you better as a customer so if you contact us, for example by email, post, and phone or via social media, we may use personal data to provide clarification or assistance to you. We need to process your personal data so that we can manage any promotions and competitions you choose to enter, including those we run with our suppliers and retail partners. For example, if you win a prize.

We may invite you to take part in customer surveys, questionnaires and other market research activities carried out by African Sensations (pty) Ltd and by other organisations on our behalf. We do not sell your personal data to third parties.


  1. Marketing communications

From time to time we may send you relevant offers and news about our products and services in a number of ways, including by email. We may also send you information about other companies’ products and services that we believe may be of interest to you. We will only do this if you previously agreed to receive these marketing communications.

You can change your marketing preferences online, over the phone, using the ‘unsubscribe’ link in our marketing emails or by writing to us at any time. Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us this will prevent you from receiving great offers or promotions that may be of interest to you.

You may still receive service-related communications from us. For example, confirming bookings you make with us and providing important information about the use of our products or services.


  1. Market research

We like to hear your views to help us to improve our products and services, so we may contact you for market research purposes. You always have the choice about whether to take part or continue in our market research.


  1. Sharing personal data with suppliers and retail partners

In order to provide products or services requested by you we may share personal data with suppliers of your travel arrangements, including restaurants, hotels and transport companies.

We also work with carefully selected suppliers that carry out certain functions on our behalf. For example, companies that help us with IT services, marketing, advertising campaign, market research, processing payments and delivering products and services.

We may need to share personal data to establish, exercise or defend our legal rights; this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk.

When we share personal data with other organisations we require them to keep it safe, and they must not use your personal data for their own marketing purposes.

We only share the minimum personal data that enable our suppliers and retail partners to provide their services to you and us.


  1. Protecting your personal data

We know how important it is to protect and manage your personal data. We take appropriate security measures to help protect your personal data from accidental loss and from unauthorised access, use, alteration and disclosure.

The security of your data also depends on you. For example, where we have given you or where you have chosen a password for access to certain services, you are responsible for keeping this password confidential.

The personal data that we collect from you may be transferred to, and stored at, a destination outside South Africa and the European Economic Area (“EEA”). It may also be processed by organisations operating outside South Africa and the EEA who work for us or for one of our suppliers. We put in place appropriate protections to make sure your personal data remains adequately protected and that it is treated in line with this Notice. These protections include, but are not limited to, appropriate contract clauses, such as standard contract clauses approved by the South African and European Commission and appropriate security measures.


  1. About cookies and similar technologies

Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device. Cookies help us to provide important features and functionality on our websites and mobile apps, and we use them to improve your customer experience.


  1. Social media features

Our websites or mobile apps may contain social media features such as Facebook, Twitter, and Instagram that have their own privacy notices. Please make sure you read their terms and conditions and privacy notice carefully before providing any personal data as we do not accept any responsibility or liability for these features.


  1. Accessing and updating your personal data; and complaints

You have a right to ask for a copy of the personal data we hold about you. You can write to us asking for a copy of personal data we hold about you; please include any details to help us identify and locate your personal data. Where we can provide data access, we will do so free of charge except where further copies are requested in which case we may charge a reasonable fee based on administrative costs. We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details we hold are incorrect, please let us know. You can also ask for your personal data to be rectified or erased, to object to the processing of your personal data and, where technically feasible, to ask for personal data you provided to be transmitted to another organisation.

We will update or erase your data unless we need to keep it for legitimate business or legal purposes. You can also contact us if you have a complaint about how we collect, store or use your personal data. We aim to resolve complaints but if you are dissatisfied with our response, you may complain to us directly.

Please submit your request or complaint in writing to us:

By post:  African Sensations, 15 Alfred Road, 7700 Newlands, Rondebosch, South Africa.

By email:

Please note that we may ask you to verify your identity before we can act on your request or complaint. We may also ask you for more information to help ensure that you are authorised to make such a request or complaint when you contact us on behalf of someone else.


  1. Remember the risks whenever you use the internet

African Sensations is committed to ensuring that your information is secure and has in place reasonable and proportionate safeguards and procedures to protect your personal data. While we do our best to protect your personal data. We cannot guarantee the security of any information that you transmit to us and you are solely responsible for maintaining the secrecy of any passwords or other account information.


  1. Legal basis for processing personal data

We will only collect and use your personal data if we have your consent, or have been provided with your details by yourself at a promotional or networking event.


Changes to our Notice

This Notice replaces all previous versions. We may change the Notice at any time so please check it regularly on our website(s) for any updates. If the changes are significant, we will provide a prominent notice on our website(s) including, if we believe it is appropriate, electronic notification of Privacy Notice changes.